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L’Oreal Shifts More Biz to Universal McCann
Joe Campinell, president of L'Oreal USA consumer products, said: "This is a strategic evolution of our agency model. We have retained the rich integration of our planning and creative teams aligned...
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Thanks to Social Media, Direct Marketing Is Going Do-It-Yourself
"People have an innate desire to connect, and while that can mean social media, it also means in person," said Leslie Poston, founder of the Uptown Uncorked consultancy, which counts independent...
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By design, most advertising is shiny and happy. Its creators not so much.
Would misery be my price for creativity? Despite any worries, I was not deterred. Even then, few things satisfied me as much as the creative process. It was easy dismissing morbid thoughts while in...
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B2B Content Strategy is Sexy
In most B2B organizations, marketing is slowly making its way out of the secretarial or admin pool perception. You will still get the order of isolated sponsoring ad and stand alone sell sheet (with...
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Media Plan of the Year 2010
Any marketer looking to move more product or increase market share in 2009 was in for a tough time. Read through this year's group of Media Plan of the Year winners, and that fact emerges in virtually...
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Marketing Leader’sPerspective: No cogs allowed in social media and content...
If you lead a team of marketers, you likely have a creative bunch. People who, ideally, have a lot of passion about what they do – the key ingredient for successful social media and content marketing....
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Client Retention: A Key Ingredient for Freelancing Success
Working as a freelance designer is a challenging job. Not only do you have to be a skilled designer, but you also need to be able to find work and run a profitable business. Landing new clients can be...
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What is Value, dear advertiser?
I was corrected by an advertiser, a former client of mine, about large advertisers not willing to pay media agencies. Advertisers are willing to pay media agencies- just not for the services that they...
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WPP scoops global Bombay Sapphire account
Bombay Sapphire has recently placed greater emphasis on its digital marketing activity and, last month, rolled out a social media campaign that asked consumers to create an image of themselves as a...
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How to Reach Targets and Get Marketing Results
One of the obvious must-do things as a freelancer is to market yourself. The concepts of self-promotion and marketing are in just about everything we read when looking to improve our businesses. We are...
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Are Your Marketing Materials Consistent?
So you started your business with a clear mission, vision and values. You know your objectives, and you’re excited to implement your marketing strategies. You know you need to build your communications...
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PROMOTIONAL FEATURES: The Road to Recovery Essays
We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors PROMOTIONAL FEATURES: The Road to Recovery Essays INTRODUCTION...
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Ignore The Ego
A nasty trend is floating around the web world these days and it ain’t pretty – it’s the all inclusive “Ego”. While I’m definitely guilty of this from time to time (and who isn’t?) it seems to be a...
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Energizer partners with TBWA Worldwide globally
By Marie Green GLOBAL - Energizer has appointment TBWA Worldwide as the global advertising network in charge of its Energizer and Eveready brands. Energizer partners with TBWA Worldwide globally TBWA...
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Expanded Social Media team in Australia!
Campaign Asia just reported on the expansion of our regional Social Media team, with Lucille Snape and Annie Hammel joining as Digital Strategists and Koby Geddes as a Digital Analyst, all in Sydney....
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Know When to Stop Talking
I think my fatal mistake was interpreting his casual tone as an indicator that the job was in the bag, when I should have listened more, and talked less. In retrospect, there were a few indications...
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Why a Prospective Client Should Choose You
Creating this list should be fairly easy, if you already have a business plan then you’ll have done all of your SWOT analysis on your competition and yourself so you’ll know what your strengths are...
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OMD India scoops media duties for Puma and Reliance Communications
By Staff Reporters MUMBAI – OMD India has been appointed to the media duties for Puma and Reliance Communications, according to OMD India managing director Jasmin Sohrabji. The win follows a month-long...
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Sales and Marketing Tips for Freelancers
Identify the real decision-maker It can be somewhat depressing, if not down right annoying, when, after a lengthy courtship, you ask your prospect to sign on the dotted line only to have them tell you...
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CO: / ADVERTISING COLLECTIVE LAUNCHES
Ty Montague and Richard Schatzberger explain the importance of brand storytelling as they launch their innovative house of brand solutions The doors of brand studio Co: are open for business....
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Biggest brands: Top 100 online advertisers 2010
As many advertisers were forced to cut back last year, so media owners probably comforted themselves with the thought that no part of the industry was immune to the effects of the UK's deepest...
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Database Marketing: Is Someone Examining You Right Now?
Today, someone somewhere probably wrote down your name and/or captured or updated your phone number, email address, mailing address, and so on. You may not have even spoken to the person. Perhaps they...
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Breaking Down Doors: Promoting Yourself To Dream Clients
Your city might have a book that list local companies, which could offer valuable information, as might the business section of your local paper. You have to hunt down names, network, steal, ask stray...
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New Data: Want More Leads? Offer Downloadable Content
Posted by Dan Zarrella |http://blog.hubspot.com/ This post is a sneak peak at the exclusive new data from the upcoming Science of Lead Generation webinar on October 12th. Register now to reserve your...
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Web Designer’s Guide To Copywriting Profits
If a web design agency wants to increase their sales, there’s one way that’s easier and quicker than the rest: sell copywriting services. When you sell copywriting to your clients, their websites will...
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Why I’m Watching LinkedIn Company Pages
Last month LinkedIn announced the launch of their company pages, starting with a small group of 40 companies. Here’s why I have my eye on them (and so should you): 1. The “Products and Services” Tab –...
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¿Las agencias pueden gestionar una marca?
Hoy me gustaría plantear una pregunta: ¿Las agencias de publicidad pueden gestionar una marca? Según afirman muchas de ellas, sí que pueden. De hecho, cada vez es más frecuente escuchar eso de que...
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30 Beautiful and Creative Ad/Marketing Agency Websites
Advertising and marketing agencies often position themselves as being specialists in creativity. So it’s just natural that their websites are often creative and beautiful. As clients expect these...
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Mobile Advertising Becomes More Focused With 40% Specifically Targeting User...
With the growth of smartphone use and alongside it mobile commerce, mobile advertising has grown in proportion with this. More and more retailers and brands are now directing their attention towards...
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After the show, guest host Jeff Ogden and, content marketing expert, Jim Burns
- Lead generation and other techniques that empower salespeople - The importance of creating relevant content - How video can be used as a content marketing tool - The advantages of being a marketer at...
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How to Keep Your Web Marketing Campaigns from Crashing and Burning
One of the things I wanted to know was how many people who bought the Pro Traffic System actually watched to the video and who didn’t watch it. It’s possible that other means besides the video drove...
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The company behind the brand: in reputation we trust
Our study confirms that consumers make purchase decisions based on company reputation, not just on the goods or services they buy. The consuming public makes it their business to know who sells...
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10 Tips for Tradeshow Season – Giveaways That are Sure to Generate Buzz for...
Spring is just around the corner, bringing warmer weather, blooming trees, bright flowers and – marketers, take note! – a flood of tradeshows. Yes, it’s time to unpack those banners, refresh booth...
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Can Advertising Survive Digital? Yes—By Leaving ‘Mad Men’ Behind
“Advertising hasn’t changed since the 1960s,” says Rosenblum, 40, the cofounder of a 50-person agency called Questus that specializes in digital media and just won anAgency of the Year award from...
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Lead Generation Optimization: Finding the right amount of friction
Three keys to keep in mind when testing your lead generation process: Choose the right time to add more friction. Think of your lead generation process as a personal introduction to someone. The moment...
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YouTube Advertising | nerdgraph.com
youtube-advertising Ever wonder how YouTube started, and how much advertising revenue it generates? Check out this YouTube Advertising infographic! Via: Mashable Archivado en: Mashable.com Tagged:...
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Lead Gen Form Optimization: Why a lower conversion rate can be a good thing
marketingexperiments.com Friction on your lead generation landing pages is bad, because it reduces conversions. Except that is not always a bad thing. Hear me out for a moment … As we teach in the...
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thedrum.com | News in Review
thedrum.com MODERN MARKETING & MEDIA Five things we’d love to see Bond advertise in Skyfall With Bond set to sip on a Heineken rather than a Martini in the latest film, we take a look at… Read more...
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Use the Data! thnxz @TheGrok – bryaneisenberg.com
It’s certainly true that many “PPC pros” who work like (much inferior to the real thing) robots will find themselves looking for work. The high value providers who maintain deeper relationships,...
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10 Properly Designed Promotional Campaigns on Facebook – thnxz @onextrapixel !
The new Facebook page layout also known as Timeline provides us with tons of opportunities to promote and advertise any content or products via visual means. Many brands grasped this idea long go – the...
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